News for 'Marketing Campaign'

Auto firms align dispatches with retail demand amid stock pileup

Auto firms align dispatches with retail demand amid stock pileup

Rediff.com4 Aug 2025

Manufacturers of passenger vehicles (PVs) in the first half of the calendar year (2025) reported a modest 0.5 per cent year-on-year increase in wholesale dispatches, while retail sales grew 2.5 per cent for the same period, reflecting a calibrated approach by automakers amid elevated dealership inventories and cautious consumer sentiment. According to the Society of Indian Automobile Manufacturers (Siam), dispatches rose marginally to 2.16 million units, up from 2.15 million units a year earlier.

It's Flops Weekend At The Box Office

It's Flops Weekend At The Box Office

Rediff.com15 Sep 2025

It was a black weekend for the Bollywood box office, as close to half a dozen new films arrived in theatres and all of them flopped!

'Don't see mobiles replacing PCs immediately'

'Don't see mobiles replacing PCs immediately'

Rediff.com9 Oct 2025

'Lots of YouTubers and influencers use a phone that can do lots of things, but if you need to do heavy editing or proper editing, you will still come back to a proper laptop setup.'

1 Loss, 1 Draw: Ten Hag Fired After 2 League Games!

1 Loss, 1 Draw: Ten Hag Fired After 2 League Games!

Rediff.com1 Sep 2025

Bayer Leverkusen have sacked manager Erik ten Hag after two league games in charge, the Bundesliga club said on Monday, with the weekend draw at Werder Bremen not enough to save the Dutchman's job.

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

Rediff.com3 Oct 2025

Two modules published by the NCERT, Swadeshi: Vocal for Local (for middle stage) and Swadeshi: For a Self-Reliant India (for secondary stage), carry excerpts from the prime minister's Independence Day address in which he stressed that self-reliance would drive India's journey towards a Viksit Bharat.

Sitharaman Orders Banks to Return Unclaimed Citizens' Money

Sitharaman Orders Banks to Return Unclaimed Citizens' Money

Rediff.com23 Sep 2025

Given that a sizeable part of this money is part of the coveted current accounts and savings accounts, it is surprising that banks are not in a hurry to revive these accounts, notes Tamal Bandyopdhyay.

Luxury Cars, Bikes Rev Up For Festival Season

Luxury Cars, Bikes Rev Up For Festival Season

Rediff.com23 Sep 2025

Luxury carmakers are shifting into high gear with a mix of product launches, personalised experiences and lifestyle-led engagement.

Will Japan's Iron Lady Deepen India-Japan Ties?

Will Japan's Iron Lady Deepen India-Japan Ties?

Rediff.com15 Oct 2025

As a protege of Shinzo Abe, Takaichi is expected to scale bilateral ties much higher. Trade and investment shall grow. People-to-people contacts shall be scaled up, points out Dr Rajaram Panda.

X'mas toys may get costly for US kids

X'mas toys may get costly for US kids

Rediff.com20 Aug 2025

For kids in the United States, the tariff imposed by the Donald Trump administration on countries like China may no longer be a child's play, as toy prices are predicted to touch record highs this Christmas season. However, for India's toy export industry, which was ready to take giant strides in the sector by bagging heavy orders from the US retail giants like Walmart, Amazon, and Target Corporation, gaining from the China-Plus-One policy, the US tariffs came as a heavy jolt.

'Small Cars Must Grow By 8-10% For...'

'Small Cars Must Grow By 8-10% For...'

Rediff.com11 Jun 2025

'...the auto industry to get back to 7% to 8% annual growth.' 'High growth in the SUV segment alone will not achieve this, as it is a small market.'

India Must Be Ready For Chinese Challenge

India Must Be Ready For Chinese Challenge

Rediff.com2 Sep 2025

'One Chinese interlocutor said India should realise that "China can do without India, but India could not do without China", pointing to its inability to do without Chinese intermediates and components,' former foreign secretary Shyam Saran discovers on a visit to China.

When gold slips from crown to a likely millstone for Titan Company

When gold slips from crown to a likely millstone for Titan Company

Rediff.com18 Aug 2025

The country's largest listed gold jewellery maker, Titan Company, maintained its growth pace in the April-June quarter of 2025-26 (FY26).

Over 13,000 personnel, hi-tech systems to fortify Delhi for I-Day

Over 13,000 personnel, hi-tech systems to fortify Delhi for I-Day

Rediff.com12 Aug 2025

Delhi is under high security with over 10,000 police personnel and hi-tech surveillance deployed for Independence Day celebrations.

A Campaign For Change

A Campaign For Change

Rediff.com9 Jun 2024

Unfortunately, the best man does not always win, but I feel enriched by the experience of the campaign and getting to know Rajeev Chandrasekhar, says Ambassador T P Sreenivasan.

How Modi Changed Indian Politics

How Modi Changed Indian Politics

Rediff.com17 Sep 2025

In the last 11 years, India and the world witnessed what he stood for, what he promised and did not deliver, and what he actually stood for and practised without fearing how history would judge him. Modi's tenure has been punctuated with headline-grabbing decisions, symbolic gestures, and stage-managed moments that continue to define his leadership and India's politics, points out Ramesh Menon.

Stalin Can Win 2026 Poll If...

Stalin Can Win 2026 Poll If...

Rediff.com18 Jul 2025

...the DMK chief minister's campaign -- which includes criticism of the BJP's 'pro-Hindutva, anti-Tamil, anti-federal' policies and building on his own government's social welfare programmes targeting especially women and youth -- appeals to Tamil Nadu's voters in next year's assembly election, explains N Sathiya Moorthy.

Shortcuts Won't Build Industrial Capability

Shortcuts Won't Build Industrial Capability

Rediff.com28 Jul 2025

Any industrial policy is only as good as how it is applied and the other reforms that support it. This was as true 40 years ago as it is now, points out Debashis Basu.

Beware! Markets Headed For Downturn

Beware! Markets Headed For Downturn

Rediff.com26 Nov 2024

Trumponomics, poor growth, and high valuation certainly don't make a bullish recipe for Indian markets, warns Debashis Basu.

Maaza, 2nd desi brand from Coca-Cola group, becomes billion-dollar brand

Maaza, 2nd desi brand from Coca-Cola group, becomes billion-dollar brand

Rediff.com12 Feb 2025

Maaza, a desi mango fruit-based drink owned by Coca-Cola, has touched the milestone of becoming a billion-dollar brand in 2024, its Chairman and CEO James Quincey has said.

Tips for a hit marketing campaign

Tips for a hit marketing campaign

Rediff.com12 Jun 2006

Trump Taunts Modi, But India, US Still Do Business

Trump Taunts Modi, But India, US Still Do Business

Rediff.com7 Aug 2025

India and the US have collaborated through the past one month on launching a powerful satellite; are commencing joint production of GE Aerospace's F414 jet engines in India; India is participating in a massive three week-long military exercise in the Western Pacific, observes Ambassador M K Bhadrakumar.

Microsoft collaborates with Google in marketing campaign

Microsoft collaborates with Google in marketing campaign

Rediff.com15 May 2013

hile depicting Google as prying the texts of emails to decipher user discussions to put up ads accordingly, Microsoft's ads urge people to switch to the less intrusive Outlook.com.

'All India Radio Is No Underdog'

'All India Radio Is No Underdog'

Rediff.com13 Aug 2025

'The largest listenership for Vividh Bharati outside the country is in Spain.' 'The labourers who go there for the tomato-picking season feel cut off from their country and listen to Vividh Bharati to overcome their loneliness.'

Coventry receives golden key as new IOC President

Coventry receives golden key as new IOC President

Rediff.com24 Jun 2025

New IOC head already counting down to LA 2028

Brands Begin To Circle Around Vaibhav Suryavanshi

Brands Begin To Circle Around Vaibhav Suryavanshi

Rediff.com16 May 2025

'Give him a couple of seasons, a cool head, and some long-term form, and he won't just be in campaigns -- he'll be the campaign.'

Why Modi Dropped 'Jungle Raj' Jibe In Bihar

Why Modi Dropped 'Jungle Raj' Jibe In Bihar

Rediff.com19 Jul 2025

'People are fed up with rising crimes and poor law and order.' 'Modi must have got feedback and decided not to touch the 'jungle raj' issue as it will backfire.'

Armed With Just A Laptop, This Teen Founded Skillzo

Armed With Just A Laptop, This Teen Founded Skillzo

Rediff.com23 Jul 2025

Adarsh Kumar, the son of a farmer and a Class 12 student from rural Bihar, is on a mission to build one of India's largest free skill development movements, powered only with a laptop, free Internet and his relentless determination.

Smartphone market value surges 12% in Q3CY24: Counterpoint

Smartphone market value surges 12% in Q3CY24: Counterpoint

Rediff.com4 Nov 2024

India's smartphone market grew by three per cent year-on-year (Y-o-Y) in volume in the third quarter (Q3) of calendar year 2024, while its value surged by 12 per cent Y-o-Y to reach an all-time record for a single quarter, according to a report by research firm Counterpoint. The value growth was driven by an ongoing premiumisation trend, while the increase in volume was driven by an earlier onset of the festival season compared to the previous year.

Rs 2,541 cr boost for tourism, 50 destinations to be developed

Rs 2,541 cr boost for tourism, 50 destinations to be developed

Rediff.com1 Feb 2025

India's Finance Minister Nirmala Sitharaman has announced an ambitious plan to develop the country's top 50 tourist destinations in a "challenge mode", with the aim of boosting employment-led growth and attracting international visitors. The Ministry of Tourism has received a significant budget increase for 2025-2026, with a focus on enhancing tourism infrastructure, promoting domestic and international travel, and ensuring the safety of tourists, particularly women. The government plans to promote homestays, improve connectivity to tourist spots, and provide performance-linked incentives to states that demonstrate effective destination management. The budget also includes investments in public enterprises, skill development programs, and initiatives to promote medical tourism and spiritual tourism.

Digipin: Mapping Addresses Digitally

Digipin: Mapping Addresses Digitally

Rediff.com16 Jun 2025

Digipin promises to revolutionise location-based services in India with safeguards.

UP farmer's son elected mayor of UK's Wellingborough

UP farmer's son elected mayor of UK's Wellingborough

Rediff.com17 May 2025

News of his election brought much cheer among his friends and family back in Mirzapur.

Illegal online betting growing fast in India

Illegal online betting growing fast in India

Rediff.com2 Jun 2025

Lacking basic safeguards and regulations, India is fast emerging as a hub for illegal online betting and gambling market, with the top 15 such unauthorised platforms logging an alarming over 5.4 billion visits in FY25, according to a report by public policy think-tank on consumer sovereignty.

Shoe pinches for most large footwear companies

Shoe pinches for most large footwear companies

Rediff.com11 Mar 2025

Footwear companies were among the weakest performers in the consumer discretionary sector during the October-December quarter (Q3) of 2024-25. The combined revenue growth of the top four listed firms was just 2.9 per cent year-on-year (Y-o-Y) - the lowest among major discretionary categories.

Monthly SIP inflows may rise to Rs 40,000 cr in 18-24 months

Monthly SIP inflows may rise to Rs 40,000 cr in 18-24 months

Rediff.com14 Apr 2025

Fuelled by rising disposable incomes and growing awareness about disciplined investing, monthly SIP inflows across the mutual fund industry could scale up to Rs 40,000 crore over the next 18-?24 months, according to Madhu Nair, CEO of Union Asset Management Company (AMC). SIP inflows stood at Rs 25,925 crore in March, although the industry has witnessed a declining trend over the past four months amid heightened market volatility triggered by frequent US tariff changes.

Air raid sirens installed in Delhi after Pak missile attack

Air raid sirens installed in Delhi after Pak missile attack

Rediff.com9 May 2025

Amid heightened tensions between India and Pakistan, authorities in Delhi are taking precautionary measures, including installing air raid sirens, conducting mock drills, and deploying civil defence personnel. Security has been beefed up at vital installations and areas with high footfall, while the government has barred its employees from going on leave.

BJP And The Long-Standing Preamble Dream

BJP And The Long-Standing Preamble Dream

Rediff.com10 Jul 2025

BJP and RSS leaders are once again pushing to remove the words 'secular' and 'socialist' from the Constitution's Preamble, showing a deeper effort to change India's identity from a diverse, multi-religious republic to a Hindu-first nation, even though they don't have the numbers in Parliament to officially change the Constitution, observes N Sathiya Moorthy.

Nitish not campaigning: Tejashwi hints at another U-turn

Nitish not campaigning: Tejashwi hints at another U-turn

Rediff.com30 May 2024

Rashtriya Janata Dal leader Tejashwi Yadav on Thursday asserted that 'something major' will take place, after Lok Sabha results are out, in Bihar where Chief Minister Nitish Kumar seemed to be 'not going along well' with ally Bharatiya Janata Party.

Mango exports to the US see healthy growth

Mango exports to the US see healthy growth

Rediff.com20 May 2025

India's mango exports to the US are registering healthy growth, and irradiation operations at a key mango treatment facility in Mumbai have been normalised after a brief disruption due to a data recording error earlier this month, an official said on Tuesday. The Mumbai-based irradiation facility, which handles the highest volume of mangoes destined for the US, faced an issue during the irradiation process conducted on May 8 and 9, 2025.

Why Do We Believe Israel, And Not Iran?

Why Do We Believe Israel, And Not Iran?

Rediff.com20 Jun 2025

At the end of the day, for many worldwide, the ongoing mutual attacks between Israel and Iran would seem a contest devoid of any moral high ground and only a bout between two ordinary adversaries, one that nevertheless risks spinning out of control into a larger conflagration, notes Shyam G Menon.

Discounts are back at car dealerships

Discounts are back at car dealerships

Rediff.com21 Mar 2025

Dealers said the discounts this March are higher than the same month in the previous year.