News for 'Marketing Campaign'

What Will Xi Jinping Do Next With All That Power?

What Will Xi Jinping Do Next With All That Power?

Rediff.com11 Feb 2026

'For the first time in a hundred years, the army has been taken out of the political equation. And for the first time ever, there is only one man who calls the shots. Not even Mao had this kind of power.'

Award-winning umpire slams IPL rules

Award-winning umpire slams IPL rules

Rediff.com3 Jan 2026

'I'd love to see the strategy of 11 on 11, not changed or impacted because of an impact player who might only bat for two balls and doesn't field.'

Why Freebies May Not Save Stalin's DMK

Why Freebies May Not Save Stalin's DMK

Rediff.com16 Jan 2026

While the DMK depends on a 'silver sieve' of welfare schemes to stay in power, its support is slowly draining away under the weight of poor governance, corruption, and voters who are no longer satisfied with benefits alone and now want basic administration to work, observes N Sathiya Moorthy.

How RBI Governor Fared In The First Year

How RBI Governor Fared In The First Year

Rediff.com29 Dec 2025

Sanjay Malhotra has made structural changes to banking regulation to bring down costs and increase efficiency. Plus, he kicked off a benign interest regime. But there are challenges ahead.

Serena Williams shocks fans with 31-pound makeover

Serena Williams shocks fans with 31-pound makeover

Rediff.com22 Aug 2025

The 23-time Grand Slam champion, who retired from professional tennis in 2022, will headline a multi-year national marketing campaign for GLP-1 drugs, a company spokesperson said.

CBI chargesheets 4 Chinese citizens among 17 in Rs 1,000-cr cyber fraud case

CBI chargesheets 4 Chinese citizens among 17 in Rs 1,000-cr cyber fraud case

Rediff.com14 Dec 2025

The CBI has filed a chargesheet against 17 people, including four Chinese nationals, and 58 companies for their alleged roles in a transnational cyber fraud network that siphoned off over Rs 1,000 crore.

P T Usha pushes for 'Made in India' doping kits

P T Usha pushes for 'Made in India' doping kits

Rediff.com12 Dec 2025

India is bidding to become an Olympic host in 2036 and the International Olympic Committee has made it clear that the country will have to considerably improve its current doping record.

Terror Module: Two More Docs Detained

Terror Module: Two More Docs Detained

Rediff.com14 Nov 2025

The police in Haryana have detained two more doctors for questioning in connection with the terror module case.

He Brought Bharat To Indian Advertising

He Brought Bharat To Indian Advertising

Rediff.com25 Oct 2025

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.

Delhi MCD bypolls: BJP wins 7 wards, AAP 3, Cong opens account

Delhi MCD bypolls: BJP wins 7 wards, AAP 3, Cong opens account

Rediff.com3 Dec 2025

These civic body bypolls were a litmus test for the BJP, as they were its first big electoral battle after coming to power in Delhi in February this year.

Worst may be over for Asian Paints, but prospects still far from bright

Worst may be over for Asian Paints, but prospects still far from bright

Rediff.com21 Nov 2025

Asian Paints reported a good performance for the second quarter (July-September) of 2025-26 (Q2FY26), with some help from base effects, despite strong competition and extended monsoon. Volume grew in low double digits in the key domestic decorative paints, and value in that segment grew by 6 per cent. Ebitda (earnings before interest, taxes, depreciation, and amortisation) grew 21 per cent year-on-year (Y-o-Y), and PAT (profit after tax) grew 14 per cent. Asian Paints also defended market share better after several quarters where it had lost ground to Birla Opus.

Green to set off bidding war at IPL Auction

Green to set off bidding war at IPL Auction

Rediff.com15 Dec 2025

Pace bowling all-rounders always come at a premium and therefore, the troika of Green, Venkatesh Iyer and West Indies' Jason Holder, all coming at the highest base price of Rs 2 crore (US$220,000), are set to headline the bidding war.

Vijay praises BJP-partnered Puducherry government

Vijay praises BJP-partnered Puducherry government

Rediff.com9 Dec 2025

Actor-politician Vijay held his first public meeting in Puducherry, criticising the central government for neglecting the union territory's demand for statehood and praising the local government's impartiality. He also targeted the DMK government in Tamil Nadu, suggesting they could learn from Puducherry.

How Brands Can Connect with Gen Alpha

How Brands Can Connect with Gen Alpha

Rediff.com15 Oct 2025

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.

Bihar Polls: Makhana Turns Into Political Hot Potato

Bihar Polls: Makhana Turns Into Political Hot Potato

Rediff.com10 Nov 2025

As it gains commercial viability, the food will likely become a powerful political currency.

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

Rediff.com22 Nov 2025

RSS leader Sunil Ambekar says history textbooks have been revised, with titles like 'the great' removed from historical figures like Akbar and Tipu Sultan. He highlights the importance of India's ancient knowledge and the need to understand its history.

'Every Time I See A Cancer Victim Smile, I Feel A Surge Of Energy'

'Every Time I See A Cancer Victim Smile, I Feel A Surge Of Energy'

Rediff.com15 Dec 2025

Meet Zeenath PA, the Kochi social worker whose handmade wigs are helping Cancer survivors reclaim their identity.

Pakistan using terrorism as state policy against India since 1947: Report

Pakistan using terrorism as state policy against India since 1947: Report

Rediff.com26 Nov 2025

Records stretching back to 1947 suggest a consistent strategy by Pakistan's military and intelligence apparatus, the Inter Services Intelligence (ISI), of using terrorism as a state policy against India.

Do You Wanna Partner Review: Charming

Do You Wanna Partner Review: Charming

Rediff.com12 Sep 2025

Do You Wanna Partner is frothy and funny without being loud or crude, which is something so many Indian comedies cannot manage, observes Deepa Gahlot.

'No Such Thing As Diabetes Reversal'

'No Such Thing As Diabetes Reversal'

Rediff.com14 Nov 2025

'In diabetes remission, you go below a 6.5 HbA1c without medication.' 'And this happens only when you lose 10 to 15 per cent of your body weight with a good amount of lifestyle and dietary changes, exercise and sometimes medication.' 'You have to be able to sustain your HBA1C below 6.5 for at least a year without medication to say that the patient is in remission.'

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Rediff.com30 Jun 2025

Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign

'No Anti-Nitish Or Pro-Tejashwi Wave'

'No Anti-Nitish Or Pro-Tejashwi Wave'

Rediff.com11 Nov 2025

'This will be a close election. At least now, it appears that the NDA has an edge.'

Modi Updates Stalin's Election Strategy

Modi Updates Stalin's Election Strategy

Rediff.com6 Nov 2025

'Stalin's intention is plain and simple.' 'The DMK wants to convert what is an 'incumbency-centred' election for the party-led alliance into one more 'Modi/BJP election' after Stalin's successive success in 2019 and 2021, observes N Sathiya Moorthy.

CPC plenum backs Xi Jinping's leadership, military purge

CPC plenum backs Xi Jinping's leadership, military purge

Rediff.com23 Oct 2025

The Chinese Communist Party reaffirmed President Xi Jinping's leadership and backed a major purge of top military officials during a key meeting. The meeting also endorsed a new 5-year plan focused on domestic market resilience and self-reliance.

Did You Know Piyush Pandey Acted In A Film?

Did You Know Piyush Pandey Acted In A Film?

Rediff.com27 Oct 2025

Madras Café is the only feature film he has acted in. I told him simply, "Sir, will you do this role?" and he agreed immediately.'

'Pronouncements On Paper Don't Feed Babies'

'Pronouncements On Paper Don't Feed Babies'

Rediff.com28 Nov 2025

'These children possess catastrophically low birth weights -- often 1.4 kgs or less. Such extremely low birth weight results in profoundly compromised neo-natal immunity.' 'The escalation to 97 deaths in three months precipitated contemporary attention precisely because this magnitude concentrates the humanitarian emergency, rendering it impossible for the administrative machinery to ignore.'

When Nitish Kumar Took On Bihar Dons

When Nitish Kumar Took On Bihar Dons

Rediff.com20 Nov 2025

Nitish thought that his stakes as chief minister were far greater than his stakes in protecting one of his party MLAs. He could not allow his rule-of-law train to be derailed by a small rock on the track. On the contrary, if he removed it to keep the train moving at a steady speed he would gain strong public admiration and sympathy that would help him take the masses along in carrying out other tasks. A fascinating excerpt from Arun Sinha's Nitish Kumar And The Rise Of Bihar.

Auto firms align dispatches with retail demand amid stock pileup

Auto firms align dispatches with retail demand amid stock pileup

Rediff.com4 Aug 2025

Manufacturers of passenger vehicles (PVs) in the first half of the calendar year (2025) reported a modest 0.5 per cent year-on-year increase in wholesale dispatches, while retail sales grew 2.5 per cent for the same period, reflecting a calibrated approach by automakers amid elevated dealership inventories and cautious consumer sentiment. According to the Society of Indian Automobile Manufacturers (Siam), dispatches rose marginally to 2.16 million units, up from 2.15 million units a year earlier.

Disruptor Or Decider? What Will Vijay Choose?

Disruptor Or Decider? What Will Vijay Choose?

Rediff.com28 Nov 2025

The likes of Sengottaiyan can help Vijay navigate it better and faster -- but not necessarily to his goal, which is farther, and can move towards or away from him as well in the weeks and months to come, points out N Sathiya Moorthy.

Gold, silver log record gains in H1 FY26 amid US economic uncertainties

Gold, silver log record gains in H1 FY26 amid US economic uncertainties

Rediff.com1 Oct 2025

Owing to uncertainties on higher inflation and muted growth in the United States (US), coupled with concerns around America's rising debt and tariffs imposed by President Donald Trump, the world's largest economy has become the epicentre of an unabated record rally in prices of precious metals.

Court charges Tejashwi, Rabri with cheating, Lalu with graft

Court charges Tejashwi, Rabri with cheating, Lalu with graft

Rediff.com13 Oct 2025

Less than a month before assembly polls in Bihar, a Delhi court on Monday framed charges against Rashtriya Janata Dal chief Lalu Prasad Yadav, former Bihar chief minister Rabri Devi and their son and leader of opposition Tejashwi Yadav in the alleged IRCTC scam case.

Top Chinese defence scientist detained for corruption

Top Chinese defence scientist detained for corruption

Rediff.com23 Sep 2025

A leading Chinese scientist specializing in semiconductor chips for weapon systems has been detained by anti-corruption authorities, according to his company, Zhejiang Great Microwave Technology.

Protein Craze Sweeps India

Protein Craze Sweeps India

Rediff.com10 Oct 2025

How much protein is needed for a healthy daily diet? A healthy adult needs a minimum of 0.80 gram of protein for every kilogramme of body weight per day. The average consumption of protein in India is around 62 gm per day, which is way lower than the global average of 78 gm.

'I Can't Marry Off My Daughter Because I Don't Have Money'

'I Can't Marry Off My Daughter Because I Don't Have Money'

Rediff.com29 Oct 2025

'I need 3-4 lakhs for the wedding. All prospective grooms demand a motorcycle which costs 1 to 1.5 lakhs, then you have to also give a bed, cupboard, utensils, fridge,' says Kamala, her wrinkled forehead furrowing with despair.

From Gujarat To Global Stage: Modi's 25 Year Journey

From Gujarat To Global Stage: Modi's 25 Year Journey

Rediff.com22 Oct 2025

'I disagree with much of Modi's politics, but it cannot be denied that in these years in office, he has carved more than a niche for himself in history,' points out Nilanjan Mukhopadhyay, author, Narendra Modi: The Man, The Times.

After Bihar, Is It Target Stalin For BJP?

After Bihar, Is It Target Stalin For BJP?

Rediff.com22 Nov 2025

After big win in Bihar, the BJP is likely to push harder in Tamil Nadu, where the DMK government and the uneasy BJP-AIADMK alliance are preparing for a tense election filled with seat-sharing fights, changing alliances, and the unpredictable entry of Vijay's TVK party, predicts N Sathiya Moorthy.

It's Flops Weekend At The Box Office

It's Flops Weekend At The Box Office

Rediff.com15 Sep 2025

It was a black weekend for the Bollywood box office, as close to half a dozen new films arrived in theatres and all of them flopped!

1 Loss, 1 Draw: Ten Hag Fired After 2 League Games!

1 Loss, 1 Draw: Ten Hag Fired After 2 League Games!

Rediff.com1 Sep 2025

Bayer Leverkusen have sacked manager Erik ten Hag after two league games in charge, the Bundesliga club said on Monday, with the weekend draw at Werder Bremen not enough to save the Dutchman's job.

'Don't see mobiles replacing PCs immediately'

'Don't see mobiles replacing PCs immediately'

Rediff.com9 Oct 2025

'Lots of YouTubers and influencers use a phone that can do lots of things, but if you need to do heavy editing or proper editing, you will still come back to a proper laptop setup.'

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

From 1905 cry to Modi's 'Vocal for Local': NCERT's new Swadeshi lessons

Rediff.com3 Oct 2025

Two modules published by the NCERT, Swadeshi: Vocal for Local (for middle stage) and Swadeshi: For a Self-Reliant India (for secondary stage), carry excerpts from the prime minister's Independence Day address in which he stressed that self-reliance would drive India's journey towards a Viksit Bharat.